You already know WHAT to do—So WHY aren’t you doing it?

You already know what you need to do to create more of the life you want—the one on your vision board, with more income, more impact, more influence, and way more freedom.

So why aren’t you doing it?

Hold on, hold on—I’m NOT saying you’re sitting around doing nothing.

You’re learning, planning, thinking through your next steps. You’re taking courses, watching webinars, reading books. Maybe you’ve even started putting your ideas out there.

But for some reason, there’s still this feeling like you don’t know enough.

Like you need more pieces of the puzzle before you can really go for it.

Like you’re missing the skills or personality traits that the experts and “real business people” have, and you’re trying to develop them.

Like if you just had the right idea, the right strategy, the right roadmap, it would all click into place.

But you don’t.

I know that feeling. I lived in that feeling.

For most of my life, I was convinced that if I could just know a little bit more, if I could just get one more piece of expert strategy, then I’d finally be “ready.”

Meanwhile, I watched so many women—women with half the knowledge and plain, simple strategies—pass me by, while I sat there, second-guessing myself and waiting for someone else to confirm I was on the right track.

Trying to “know enough” slowed me down more than anything else

I invested so much time, energy, and money into strategies, courses, and “opportunities," before I finally figured out that none of it could give me what I actually needed.

Yes, I gained knowledge. Yes, I learned from brilliant people. 

But I didn't need any more of that. I didn’t need another strategy.

I needed permission to trust myself. And I thought I had to earn that.

I thought if I could just learn everything the experts knew, then I’d finally feel qualified to make an impact. Then I’d finally be ready to be seen acting like an expert. Then I could finally give myself permission.

So I just kept collecting knowledge and strategies.

I kept trying to know enough to be enough. And what I didn’t see at the time was that this was my favorite way to hide.

It was so easy to convince myself I was being “smart” by learning all the things. It felt productive and responsible. 

And as long as I was still learning, I didn’t have to risk failing.

I didn’t have to risk being seen, being judged, or being rejected.

Learning felt safe. And that kept me stuck for years.

I even filtered the way I showed up

I shaped my content—and honestly, my entire business—around what I thought would be “right.”

The right positioning.
The right strategies.
The right offers.
The right presence.

I studied the people who were successful in my industry and tried to fit myself into their mold.

I thought if I could just be enough like them…

I filtered the way I showed up everywhere online. Not just visually—but in my voice, my ideas, the way I let people see me. I was going to be the most professional Professional they’d ever seen on the Gram. 🤦‍♀️ (You may have seen me mention this before, but I’m not a very “life-coachy” life coach! 😅)

But the problem was, the more I tried to get it right, the more I was losing the thing that mattered most. The thing that made my impact—my business—different, unique, and valuable was ME.

The person I was online was strategic. Polished. Knowledgeable. But she wasn’t fully me.

So no amount of likes, no amount of external validation, no amount of “looking the part” ever scratched the itch I thought it would. (And it never felt totally authentic either—to me or the people reading it.)

None of it made me feel like I was winning, because I was playing a game I didn’t want to play.

The people you look up to didn’t get there by doing everything "right"

Here’s the part that took me a lot of work in coaching, and just a lot of time to truly get:

The people you love to follow on IG—the ones who are killing it in business and generally living the life you really want—didn’t get there by following a bunch of made-up rules or outsourcing all their business and life decisions to experts. They didn't get there by doing everything "right." 

They didn’t rise to their level of success by treating themselves like an unknowing beginner forever. Yes, they learned from others. Yes, they invested in mentors and strategy. (100% yes—they had and have coaches and mentors.)

But they didn’t let expert advice override their own knowing or water down their unique magic.

There’s a huge difference between being humble and always learning vs. playing small and assuming you don’t know enough. 

The successful women around you aren’t walking through business and life believing they’re missing something. 

They believe they have something valuable to bring to the table—and they act accordingly. They figure out the rest as they go.

If you want to bring God more into your business (and life), you can't drown out His voice

(This is a side note that won’t speak to all of you, but it’s really important for some of you.)

If your definition of success includes anything about fulfilling your God-given purpose, then this matters even more.

You can’t bring God more into your business (or life) if you’re constantly outsourcing your authority, because you can’t hear His voice when you’re obsessed with what the experts say.

If you’re serious about being all of who you were created to be, you have to let go of the hiding and smallness that have felt safe for too long. And ironically, the more you do that—the more you step into this shift—the easier success comes. Not because you followed the perfect strategy, because you’re finally leading in the way you were created to.

Stop demoting yourself. You are the expert in your own life.

You don’t need more courses, more templates, or more expert-approved strategies to start meaningfully moving the needle right now.

You just need to claim your own authority.

You need to stop demoting yourself.
You need to stop waiting for permission.
You need to stop assuming the people you look up to are more capable than you.

Can we just say that again?

You need to stop assuming the people you look up to are more capable than you.

Because they aren’t. 

They just decided they were the expert in their own life and acted accordingly.

That’s your next step.

Take back your position as the premier expert in your life, your career, and your business ambitions.

YOU are the CEO.
YOU are the leader.
YOU are the one who decides—about all of it. 

And YOU are every damn bit as capable as every single woman who inspires you!

If you’re going to look to an expert to help you right now—if you want one who will genuinely help you move the needle in your impact and income goals—get one that knows how to help you own that.☝️

(Hi, I’m Ali. I like long walks on the beach, and I’m a strategic life coach… 😏)

That’s the shift. That’s what actually moves the needle. That’s what finally gets you unstuck and unlocks the success you've been working so damn hard for.